Are you telling your customers who you are before you tell them what you do?
This is a common mistake in the marketing world. We want our customer avatar to know our brand name, so the first thing we do is tell it to them. The problem is, that name is meaningless until we tell them what we do for them.
Your customer avatar doesn’t care about the clever name of your company until they know what your company is going to do for them. Sure, your name is important… but only once they’ve been assured that your company is
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