4 Steps To Writing an Engaging Instagram Caption

Are you hitting publish on your Instagram posts, waiting patiently for the likes and comments to roll in, and they don’t come? You’re still waiting, waiting a little longer…

Getting engagement on Instagram isn’t what it was back in 2010–we can’t expect to hit publish and reach thousands of people the way we used to. Instagram in 2020 requires a bit more strategy, but it’s nothing you can’t handle.

We’re marketers, so that means we’re not just going to whip up a creative caption for our audience–we’re going to make sure we’re backing it with some strategy.

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