I have a prediction.
In 2021, Facebook is going to get busted up like Ma Bell (with Instagram and WhatsApp spun off on their own). The resulting exodus of unhappy advertisers will flee into the willing arms of TikTok, Snapchat, YouTube, and good old SEO.
And the smart marketers will repurpose content in a few clever ways we’ll discuss here.
See, Facebook spent $10.5 billion in legal fees alone in 2019. Still a fraction of $70 billion in ad revenue they earned, from which they generated $18.4 billion in net income. They seemed invincible.
Until they weren’t.
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