“Good strategy is design, and design is about fitting various pieces together, so they work as a coherent whole.”
-Richard Rumelt, author of Good Strategy Bad Strategy
As leaders, we spend a lot of our time and effort ensuring our team has a plan with a clear path to our desired future state.
But, sometimes even the best leaders and most strategic teams create plans that don’t really have a great strategy. It’s not because we aren’t giving it the effort it deserves, but rather because we fall prey to the common traps in strategic planning.
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