How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers.

That mission led to the launch of Huel.

Huel offers nutritionally complete food, delivered to your door. Its flagship powder product is made from plant-based sustainable ingredients like oats, flaxseed, and coconut, and offers consumers a convenient and affordable alternative to traditional meals and snacks.

Since its launch in 2015, Huel has sold over 100 million meals and

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