Digital marketing has evolved far beyond publishing regular blog posts and broadcasting them through brand-owned channels.
It used to work pretty well about a decade ago but it will hardly produce just about any results these days.
We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands were forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.
However it is not enough. While content quality is fundamental, your content strategy will fail to have any impact
This post was originally published on this site