Marketing for Survival: Donald Miller’s 2 Tips to Make Customers Buy

There’s a funny thing that happens when I see a really, really good ad for a product. I’m talking about the kind of ad that perfectly hits on my problem and gets to the “solution” immediately.

I buy it.

It doesn’t matter what it is, and it only sort of matters how much it costs. If an Instagram ad or a promotional email finds just the right connection to what I’m going through right now, I’m leaping for my wallet and typing in my card info as quickly as my fingers can move.

I like to call this reaction the

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